Last Updated on March 16, 2022,
Dee-Lux Realty, INC, "we," "our," or "us" are committed to privacy and to transparency in our information practices. In this Privacy Notice (the "Notice"), we describe how we may collect, use, disclose, and otherwise process personal information related to our websites (each, a "Website") and mobile applications (each, an "App") that display or link to this Notice and our other services, products, and technology solutions (collectively, the "Services").
We think transparency is important. In this overview, we summarize the personal information we collect and how we use it, which is further explained in our Privacy Notice below. Keep in mind that the actual information we collect, and our use of such personal information, varies depending upon the nature of our relationship and interactions with an individual. Also, in some cases (such as where required by law), we ask for your consent or give you certain choices prior to collecting or using certain personal information.
Categories of Personal Information We Collect. Generally, we collect the following types of personal information:
Use of personal information. In general, we may use and disclose the personal information we collect for the following business and commercial purposes:
Individual rights. Please see Section 12, “Your Rights and Choices”, below for a description of the choices we provide and the rights you have regarding your personal information. If you are a California resident, please be sure to review Section 17 below titled "Additional Information for Certain Jurisdictions" for important information about the categories of personal information we collect and disclose as well as your rights under California privacy laws, including your right to submit a “Do Not Sell My Personal Information” request (i.e., to opt-out of the sale of your personal information by us).
This Notice applies to our collection, use, disclosure, and other processing of personal information related to:
Our collection, use, disclosure, and processing of personal information about individuals will vary depending upon the circumstances. This privacy notice is intended to describe our overall privacy and data protection practices. In some cases, different or additional notices about our data collection and processing practices may be provided and apply to our processing of certain personal information
Personal information. In this privacy notice, our use of the term "personal information" includes other similar terms under applicable privacy laws—such as "personal data" and "personally identifiable information." In general, personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, linked, or linkable with a particular individual.
Not covered by this notice. This privacy notice does not apply to job applicants and candidates who apply for employment with us, or to our employees and non-employee workers.
Generally, we collect your personal information on a voluntary basis. However, if you decline to provide certain personal information that is marked mandatory, you may not be able to access certain Services, or we may be unable to fully respond to your inquiry.
We may collect personal information directly from individuals, automatically related to the use of the Services, and in some cases, from third parties (such as social networks, platform providers, payment processors, data providers, and operators of certain third-party services that we use).
Information we collect directly. We collect information that you provide to us, such as
Information we collect from third parties. We may collect or receive personal information about you and your property from third party sources, such as public databases, joint marketing partners, social media platforms (including from people with whom you are friends or otherwise connected), brokers and affiliated agents, and other real estate professionals, and third parties. For example:
Certain laws, including the EU General Data Protection Regulation ("GDPR"), requires that we inform applicable individuals of the legal basis for our use and other processing of personal information.
Pursuant to the GDPR (and other relevant laws), we collect, use and otherwise process personal information for the following legal basis:
In addition, we may process your personal information where necessary to protect the vital interests of any individual.
While the purposes for which we may process personal information will vary depending upon the circumstances, in general, we use personal information for the purposes set forth below. Where relevant laws apply, we have set forth the legal basis for such processing in parentheses (see above for a further explanation of our legal basis).
Aggregate and disidentified information. We may disidentify personal information and create anonymous and aggregated data sets and reports in order to assess, improve and develop our business, products, and services, prepare benchmarking reports on our industry, and for other research, marketing, and analytics purposes.
We may disclose the personal information that we collect about you as set forth below or as otherwise described at the time of collection or sharing.
Anonymized and Aggregated Data. We may share aggregate or disidentified information with third parties for research, marketing, advertising, analytics, and other purposes.
Our Services may use first-party and third-party cookies, pixel tags, plugins, and other tools to gather device, usage, and browsing information when users visit our Services. For instance, when you visit our Services, our server may record your IP address (and associated location information) and other information such as the type of your internet browser, your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, and the pages you view and links you select on the Services, as well as the date and time stamps associates with your activities on our Services.
We use the information for security purposes, to facilitate navigation, to personalize and improve your experience while using the Services, to improve and measure our advertising campaigns, and to better reach users with relevant advertising both on our Services and on third party websites. We also gather statistical information about the use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them.
If you have disabled one or more cookies, we may still use information collected from cookies before your disabled preference was set. However, we will stop using the disabled cookie to collect any further information.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org.
Pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Websites to, among other things, track the actions of users of the Websites (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Websites and response rates. We and our service providers may also use pixel tags in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, track whether our emails are forwarded, and conduct analytics.
Log files. Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files.
Do-Not-Track Signals. Please note that our Websites do not recognize or respond to any signal that your browser might transmit through the so-called 'Do Not Track' feature your browser might have. If you wish to disable cookies on our Websites, you should not rely on any 'Do Not Track' feature your browser might have.
You can manage how your preferences regarding third-party ad company cookies set by this Service by reading the cookie discussion above.
Please also see the cookie discussion above for information about the third parties we may work with to display targeted ads on third-party sites and to measure the success of our marketing and campaigns. You may also obtain more information about targeted or "interest-based advertising" and opt-out of many ad networks at the industry websites below:
The Services may integrate with social sharing features and other related tools which let you log in to the Services or share actions you take on the Services. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the social sharing service. Please refer to the privacy policies of those social sharing services for more information about how they handle the data you provide or share through them. We do not receive or store passwords to your third-party social media accounts in this context.
The Services are hosted on servers located in the United States. Note that some countries may not provide the same level of data protection as your home country. If you are located, for example, in European Economic Area or Switzerland (collectively, "EEA"), your personal information will be transferred to the United States and possibly to other jurisdictions (e.g., to the location of a property for which you have requested information), which may not provide the same level of protection under your local data protection laws. In such cases, we rely on suitable personal information transfer safeguards. You may have the right to request a copy or information about those safeguards by contacting us as detailed below.
We use technical, administrative, and physical controls in place to help protect personal information from unauthorized access, use, and disclosure. Even so, despite our reasonable efforts, no security measure is ever perfect or impenetrable. In the event that the security of your account has been compromised, please immediately notify us in accordance with Section 16 below ("Contact Us").
We will retain your personal information for the period necessary to fulfill the purposes outlined in this privacy notice unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others. With respect to the data and files we handle as a processor, we retain this personal information in accordance with our client's instructions.
Marketing. You may opt-out from receiving marketing-related communications from us on a going-forward basis by contacting us or by using the unsubscribe mechanism contained in each email. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.
Cookies and similar technologies. Please review your browser or device settings for certain cookies and see above to exercise certain choices regarding cookies.
Access, amendment, and deletion. Under applicable privacy laws, you may have the right to request to review, make amendments, have deleted, or otherwise exercise your rights over your personal information that we hold, subject to certain legal limitations and requirements. If you are subject to such a privacy law, you may submit a request to us related to your personal information:
We follow applicable law to take steps to keep your personal information accurate, complete and up-to-date. In your request that is covered by applicable privacy law, please make clear what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your personal information. We may only implement requests (a) where required by applicable law and (b) with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
Please see Section 17 (“Additional Information for Certain Jurisdictions”) for information about individual rights under the CCPA and the GDPR.
Deactivation. You can deactivate your account at any time by contacting us at the email address at the bottom of this page. However, you will not be able to access many of the services to deactivate your account. Please note that even if you request the deactivation of your account, it may take some time to fulfill this request.
Responding to Requests. Please note that we may need to retain certain information for record-keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion. There may also be residual information that will remain within our databases and other records, which will not be removed. We may not always be able to fully address your request, for example, if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request differently.
Additional information for certain jurisdictions. We are committed to respecting the privacy rights of individuals under all privacy laws applicable to us. Some privacy laws require that we provide specific information about individual rights to applicable consumers, which we have set forth at the end of this privacy notice:
The Services are not intended or directed to children under the age of 16, and we do not knowingly collect any personal information, or knowingly track the use of our Services, from children. If we have actual knowledge that personal information about a child under 16 years old has been collected, then we will take appropriate steps to try and delete such personal information.
We may amend this Notice at any time. If we make any material change in how we collect, use, disclose or otherwise process personal information, we will prominently post a notice regarding such change on the Services. Any material changes to this Notice will be effective 10 days after our posting of the updated Notice or as otherwise required by applicable law. Where required to do so by law, we may seek your prior consent to any material changes we make to this notice.
If you have any questions or concerns about this Notice, please use the following contact information:
In this section, we provide information to California residents, as required under California privacy laws, including the California Consumer Privacy Act ("CCPA"), which requires that we provide California residents certain specific information about how we handle their personal information, whether collected online or offline. This section does not address or apply to our handling of publicly available information made lawfully available by state or federal governments, or other personal information that is subject to an exemption under the CCPA.
Categories of personal information that we collect and disclose. Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. The table below sets out generally the categories of personal information (as defined by the CCPA) about California residents that we collect how we may disclose these categories to others for a business purpose.
Categories of personal information collected
Third Parties to Whom We May Disclose for a Business Purpose
Identifiers: direct identifiers such as a real name, alias, address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers.
Customer Records: paper and electronic customer records containing personal information, which you provide to us in order to access or use our Services, such as name, digital signature, address, telephone number, email, and other contact information, government identifiers, financial and payment information.
Characteristics of Protected Classifications: such as disability and health information (e.g., which we may collect in order to, for example, make accommodations available to you at events we host).
Commercial Information: including records of real property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.
Usage Data: internet or other electronic network activity Information including without limitation browsing history, search history, and information regarding a consumer's interaction with an Internet website, application, or advertisement.
Geolocation Data: precise geographic location information about a particular individual or device.
Audio, Video and other Electronic Data: audio, electronic, visual, thermal, olfactory, or similar information such as, CCTV footage and thermal screenings (e.g., collected from visitors to our offices), photographs, and call recordings.
Employment History: professional or employment-related information.
Education Information: education history and background.
Inferences: Inferences drawn from any of the information identified above to create a profile reflecting a resident's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
In addition, we may disclose any of the categories of personal information we collect about you to other third parties as directed by or consented to by you, or where necessary to fulfill your specific requests.
Categories of Personal Information Sold. The CCPA defines a "sale" broadly as to include disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration. While we do not disclose personal information to third parties in exchange for monetary compensation from such third parties, we may “sell” certain categories of personal information as defined by the CCPA. For example, we may share Identifiers, Usage Data, Customer Records, Commercial Information, and Profiles with our affiliates and subsidiary companies (e.g., so that they may improve or enhance their own records and for other purposes). We also may make Identifiers, Usage Data, and Commercial Information available to ad networks and data analytics providers (via cookies and tags on certain of our websites) in order to improve and measure our ad and marketing campaigns).
Sources of Personal Information. As further described in Our Collection of Personal Information section above, we may collect personal information from the following sources:
Rights of California Residents. In general, California residents have the following rights under the CCPA:
Submitting Requests. Do-Not-Sell (Opt-out) Requests, Requests to Know, and Requests to Delete may be submitted via:
Our online Form
Phone at 760-256-4045
We will respond to verifiable requests received from California residents as required by law. When you submit a request to know or a request to delete, we will take steps to verify your request by matching the information provided by you with the information we have in our records. You must complete all required fields on our web form (or otherwise provide us with this information via the above toll-free number) so that we can process and verify your request. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may initiate a request on behalf of another individual by contacting us via email or phone; authorized agents will be required to provide proof of their authorization, and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
Financial Incentives. If we may make available certain programs or offerings that are considered “financial incentives” under the CCPA, we will provide notice of the material terms of such incentives and obtain consent from individuals before including them in such incentive programs.
Rights Under California Shine the Light Law. California residents may request from businesses with whom they have an established business relationship (1) a list of categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties direct marketing purposes and (2) the names and addresses of all such third parties. To request the above information, please contact us by writing to us under the "Contact Us" section above. We will respond to such requests within 30 days of receipt.
For more information about our privacy practices, contact us as set forth in the "Contact Us" section above.
European Union / European Economic Area and the United Kingdom
The GDPR (where applicable), gives data subjects the following rights regarding their personal information:
We are not required to comply with your request to erase personal information if the processing of your personal information is necessary for:
We can continue to use your personal information following a request for restriction, where: